Trade Mix

AO offers three collaboration formats to meet various brand needs, budgets, and storytelling depth:

(01)

Flagship Showcase

AO Spotlight

  • Independent display (approx. 300sq ft)

  • Designer brands and premium lifestyle labels focused on full-brand expression and media visibility

  • Starting from £10,000+VAT

  • 80% Brand / 20% AO

(03)

Capsule Display

Capsule Corner

  • Rail + Display Table (approx. 50 sq ft)

  • Emerging designers, limited-run or capsule product drops

  • Starting from £2,000+VAT

  • 60% Brand / 40% AO

(02)

Shared Concession

AO Collective

  • Shared showcase (approx. 100 sq ft)

  • Mid-growth or value-oriented brands testing the market

  • Starting from £4,000+VAT

  • 70% Brand / 30% AO

We believe retail is not just about selling, but about expression. AO creates a creative-driven, culturally resonant, and commercially sustainable showcase environment to help brands truly "go global."

Cultural storytelling

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Brand launchpad

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Sustainable

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Cultural storytelling • Brand launchpad • Sustainable •

Sales Staff

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POS System

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Visual Merchandising

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**Up to 2 in-store activations (e.g. brand days, salons, pop-ups) per brand

Digital Marketing

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Monthly Reporting

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  • Prime central London exposure

    What should we know about the services you provide? Better descriptions result in more sales.Over 15,000 daily footfall at Soho Square, surrounded by London’s leading creative, fashion, and media institutions—guaranteeing visibility among high-value audiences.

  • Content planning & activation support

    Each brand can host up to 2 customized events during the project—launches, showcases, press events—with AO assisting in creative planning and execution.

  • Full-service operational support

    From retail staffing and logistics to in-store display and daily operations, AO provides hands-on support, streamlining the overseas entry process.

  • Asset creation & media promotion

    Professional photo & video content

    One promotional video (short-form)

    PR support via AO and JEVALONDON media channels